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8 Best Digital Marketing Certification | Online Digital Marketing (Free & Paid)

Are there better chances of getting a good job when you learn digital marketing? Digital Marketing is rapidly growing drastically that's why we're writing this review so you'll know what step to take in your marketing campaign. We conducted a comprehensive research and here are some of the best digital marketing certification you can pursue right now and boost your career. Online digital marketing certification can land your dream job, your certificates can help your resumes or CV stand out from the crowd. Upon completion of digital marketing courses online, you'll know which kind of jobs you can acquire with a digital marketing course. Our list contains both free and paid courses respectively. In this comprehensive post, you'll find advice on how to advance nearer the learning process.

My list includes the top best digital marketing certification offered by tech giants like Google, universities, training institutions as well as digital marketing organizations online. Before we move any further, I'd like to take a minute to briefly explain what digital marketing is just for the sake of people who are new to this. So, if digital marketing is completely foreign to you, you're in the right place.

What Is Digital Marketing & Digital Marketing Certification?

Digital Marketing is an online strategy which involves marketing with digital media online. Digital Marketing is a way of bringing more customers to a business and also promoting a brand to reach more audience through social media, Search Engine Optimization (SEO), online advertising, email campaigns, and content marketing. While Digital Marketing Certification on the other hand is a recognized online certificate issued by a digital marketing organization or institution upon completion of a digital marketing course. Any person with a recognized digital marketing certificate can distinguish himself from other marketing and chances of getting hired is high.

Digital marketing certificates are quite different from digital degree. If you want to acquire a degree in digital marketing, you'd have to attend a regular university which is usually four years. Down below are the best digital marketing certifications anyone can register and start learning to get certified.

8 Best Digital Marketing Certification Program

  1. Google Digital Marketing Garage (FREE) -

  2. I got certified by Google upon completion of the fundamentals of digital marketing. Google digital garage offers numerous online courses. Basically, their certificates are free and they cover a wide range of topics like:
    • Search Engine Optimization
    • Local Marketing
    • Social Media Marketing
    • Display Advertising
    • Video Marketing
    • Website Tracking
    • E-commerce fundamentals
    • Website Optimization
    • Business Strategy
    • Mobile Application Optimization
    • Video Marketing
    • Email Marketing
    Google digital garage certification is accredited by The Open University and Advertising Bureau Europe. This course comes with a 26 modules which lasts approximately 40 hours. Google digital garage is completely free and you won't be certified if you don't pass the final examination of 40 questions and you must score about 80%. This course is totally great for beginners who see a future in learning digital marketing. The website is quite easy to navigate plus you can easy post your certificate on your LinkedIn profile.
  3. Google Ads Marketing Certification (FREE) -

  4. Google Ads is obviously the most popular marketing platform online. It's simple and their interface is easy to navigate. Digital marketing professionals from all works of life have hands-on experience with it. Google Ads marketing covers a range of professional programs that are free. To get certified, you only need to pass the exam. With Google Skillshop, you get access to digital marketing resources that'll help you pass your exams

    Once you have your certificate, you can use it to become a Google partner if you run a digital marketing agency. Having this recognized certificate will make you attractive to future employers. Google Ads Marketing certification exam is free and it's available through Google Skillshop platform. All exams included around 50 questions. Google Ads marketing is an online self-phased training suitable for beginners, intermediates, and experts.

    ALSO READ: 10 Free Accredited Online Certificate Programs | Google Certificate Courses

  5. Youtube Certification (FREE) -

  6. Youtube is one of the biggest video sharing websites in the world. Youtube certification will walk you through the process of content strategy, production, and channel monetization. To get certified, you can complete the lessons at your own pace. You also need to score 75% or above in your final exam. Once you log in, there are several courses available in Youtube Academy, choose the one that suit's you. You don't really need to complete all the courses but simply select the one that's best for your marketing strategy. If videos are your best marketing technique, then this is simply the right course for you. Youtube digital marketing certification is the best certification for anyone working with youtube or video content in general. It has beginner, intermediate, and advanced level.
  7. Google Analytics Certification (FREE)-

  8. This course is suitable for online businesses, web masters and website owners who want to track their website or business performance in the online world. Tracking your business with Google analytics is a simple way to manage reporting, conversion tracking, audiences, traffic, and devices. To get certified by Google, you have to complete all the practice modules. The examination is completely free and can be taken online. Google analytics certification course includes 70 questions and you just have about 90 minutes to write your exam online. The passing score for Google Analytics is 80% just like Google Digital Garage. Obtaining Google Analytics certificate is necessary and it's embedded with skills that'll help you pass any certification exam. Google analytics certification course will make you become an expert in web tracking, analytics, and also better chances of becoming a digital marketing guru whether you're working with content marketing, PPC or SEO.

    ALSO READ: Picture Websites | 20 Websites To Download Free Stock Images And Videos - Specks

  9. Reliablesoft Digital Marketing course (PAID)-

  10. Reliablesoft is one of the fastest growing website in the world. Earlier today, I received an email from reliablesoft. They are launching an affiliate program where affiliates can recommend their highly rated courses to their audience. This affiliate program is totally free and basically, you'll earn $20 for each sale - This is the highest commission in the industry and it's far better than Udemy, LinkedIn,Skillshare , Coursera, and other digital marketing academies. Reliablesoft affiliate program will come with a standard payout method like paypal which is almost available in many countries. Learn how to create a Lesotho Paypal account that can send and receive funds anywhere in the world. I hope they succeed in building a reliable affiliate program.

    Reliablesoft digital marketing certification program is part of reliablesoft academy which was founded way back in 2016. This training is taught by digital marketing experts with 20+ years of experience in the industry. Currently, reliablesoft offers only two certificates to students: Digital marketing certificate and Search Engine Optimization certificate. Reliablesoft academy has over 3500+ students already enrolled in this program. To get certified, you need to complete all the courses in the program and pass two examinations - Digital marketing exam and the SEO exam.

    This certification course comes with a non-conditional 60-day money back guarantee. This program is suitable for beginners and intermediate that have interest in learning digital marketing online. This course cost $500 perhaps it's currently sold at $119. This course is updated frequently so you won't miss the latest techniques and tactics needed to become a true expert in digital marketing.

    Reliablesoft digital marketing course is prepared by experts currently working in the industry, this course has added advantage of knowing what actually works in real-life scenarios. Reliablesoft digital marketing certification program covers a wide range of topics which includes:

    • The fundamentals of digital marketing
    • Social media marketing
    • Email Marketing
    • Google Ads
    • Google Analytics
    • Content Marketing
    • Keyword Research
    • ecommerce optimization
    • Search Engine Optimization
    • Instagram / Facebook Ads

    ALSO READ: How To Create An App For Free And Make Money | No Coding Skill Required

  11. Duke University Digital Marketing Certification (PAID)-

  12. Duke University is located in North Carolina. Currently, Duke University is offering paid digital marketing and media certificates. Duke's digital marketing program is standard and suitable for beginners and experts in the digital marketing. This course prepares you for OMCA and Online Marketing Certified Professionals certifications online. Duke digital marketing certification cost $3,195. To get certified by Duke University, you need to attend external examinations and unfortunately, there is no refund if you don't like the material plus you have limited time access to your course program. To get certified, you also need to attain a maximum score of 80% on one the offered test.

    You have access to the material for 12 months only. Duke estimated learning period is about 350 hours and you can go through all modules before your subscription expires. Anyone buying this course should allocate 10-12 hours per week for study. To access the course material, you need to complete the DMCA module.

    Like I said earlier, the Digital Marketing Certified Associate (DMCA) is mandatory for all students. Having completed this module, the students can now choose from the following courses:

    • Advanced Search Engine Optimization
    • Advanced PPC Advertising
    • Extended Social Media Marketing
    • Extended Mobile Marketing
    • Advanced Content Marketing
    • Advance Web Analytics

    ALSO READ: Learn SEO Online | 10 Actionable Steps To Become An SEO Expert - Specksblog

  13. DMI Pro Digital Marketing Certification (PAID)-

  14. Digital marketing institute offer numerous certification and diplomas covering a wide range of online digital marketing. DMI was established in 2009 and basically, it's one of the leading digital marketing institute. DMI training helps you improve your digital marketing campaigns. DMI is suitable for beginners, small business owners, and IT managers. Digital marketing institute offer a 14-day refund, provided the material has not been used. DMI has sophisticated instructor who have many years of experience in digital marketing.

    The cost price for DMI's is $1,955 and exam fee is included in the course price. To get certified, you basically need to pass only one examination. Enrolling for DMI's certificate program has many benefits. Apart from the fact that you'll get a globally recognized certificate, the course has enough information about digital marketing and you'll also get support for exam questions and other valuable materials.

    DMI digital marketing certification program includes 30 hours of online digital marketing training which includes the following:

    ALSO READ: How To Rank Higher On Google | 7 Ultimate Guide

    • Digital Marketing Strategy
    • Search Engine Optimization
    • Content Marketing
    • Social Media Marketing
    • Paid Search
    • Google Analytics
    • Display and Video Advertising
    • Email Marketing
    • Website Optimization
    • Introduction to Digital Marketing
  15. SimpliLearn Digital Marketing Specialist (PAID) -

  16. Way back in 2009, Simplilearn started as a blog but today, they are one of the world's leading online certification provider. They offer a wide range of digital marketing certificate program . Once your registration is completed, you'll get access to the course material for 366 days. Simplilearn courses are taught by experts in the industry and you'll also learn how to use digital marketing tools during your online campaigns. A 7-day money-back guarantee is offered by simplilearn provided that 25% of the material has not been accessed. Simplilearn certification is one of the best I've ever seen because their master program includes 6 main courses while there are additional 5 elective courses. You will get the course material when you make payment of $1,499 and luckily, their refund policy is good. Simplilearn courses are practical and not theoretical. Once you successfully complete each of the main courses, you'll get certified.

    Simplilearn digital marketing certification program covers a wide range of the following main courses:

    • Advanced Web Analytics
    • Advanced Search Engine Optimization
    • Advanced Social Media Marketing
    • Mastering SEO, Digital Analytics, PPC, and Content Marketing
    • Mastering Social Media, Digital Strategy, and Mobile Marketing
    • Advanced PPC Certification program

    The following topics below are the elective courses:

    • Advanced Email Marketing
    • Advanced Content Marketing
    • Advanced Mobile Marketing
    • Website Conversion Rate Optimization
    • HubSpot Email Marketing

    What Can I Do With A Digital Marketing Certification

    You can work as a freelancer on Upwork, Glassdoor, Flex Jobs, and Angel list where you'll offer your services to clients around the world. You can also start your own Digital Marketing Agency so you can offer digital marketing services to clients and get paid. That being said, there are also digital marketing jobs online (search for digital marketing agencies on search engine like Google and look for employers page).

    Wrapping Up: Digital Marketing Certification

    There are wide range of jobs you can get with a digital marketing certificate. To start a career in digital marketing, the first step to take is Being digital marketing certified. Perhaps, certificate does not make you an expert in the field. People are not interested in what you know, they are interested in what you can do with what you know. To be realistic, pursuing a digital marketing certificate is worth it. The best way to learn digital marketing is to enroll in an online program that are usually taught by experts in the field. Learning online will walk you through the process of applying the practices you've learnt in real life scenario. Say you want to work for a digital marketing agency or client without a working experience, your certificate shows you have the necessary skills and you're determined to become a successful digital marketer. Digital marketing certificates are great assets for your future and to you CV. When you enroll for a digital marketing certification program, do well to check the material if it has been updated because these programs are updated regularly to add latest practices and digital marketing trends.

    The table below shows the average salary for a digital marketing specialist in the United States:

    0-1 year of experience Earn $53,000
    1-3 year of experience Earn $57,000
    4-6 year of experience Earn $68,000

    Digital marketing is a great career option and enrolling in an online course will help you get started in the best possible way. Thanks for your time, I wish you a happy learning. Kindly drop your feedback and thoughts down below.

    ALSO READ: How To Optimize A Blog Post For SEO

    About Frank Chukwurah

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