Take a look at the image, specks.com.ng is ranking on the 1oth page of Google for the keyword (25 high demand skills). Just so you know; I have learnt a lot of SEO skills in the past and I’m writing this post to help you understand how you can grow your blog traffic. If you want to be successful ranking your blog on the top page of Google, you definitely need more than good Search Engine Optimization practices.
Search Engine Optimization (SEO) Is a technique used by webmasters In other to Increase a website or blog traffic, ranking and visibility In search engine result pages (SERPs).
Blogging has grown drastically since It's Inception. Way back when, Bloggers do blog about their personal lifestyle but It's no longer the same now adays. Presently, one can equally blog about anything you can ever Imagine, your passion, feelings or thoughts about something.
A single blog Is capable of fetching you money. Most bloggers across the world use Ads networks like Google Adsense. Affiliate Marketing (This Is when you sell products/Items for a brand or company) or even sponsored posts are ways by which you can get compesated for blogging.
How To Drive Traffic To A New Blog
- Practice SEO Search Engine Optimization (SEO) Is of three (3) types:
- Write On A Consistent Basis: A blog which Is regularly updated will drive more attention. When writing, try to be unique. Make researches before writing so that you'll produce quality contents for your audience out there.
- Keywords Research This Is an Off-page SEO practice. It's very Important If you want to drive organic traffic from search engines like Google, Bing and Yahoo.
- Write Evergreen Contents: Your Niche will determine the type of content you can produce. Evergreen contents are contents that will still be relevant even after many years. No matter the year, people will keep searching the web for It.
- I recommend that you should never start a blog without having a good insight about your niche. Before you get started - get to know the nitty-gritty of the niche. Do more keyword research, read other popular blogs, take notes and implement new strategy.
- You should have in mind that the main goal of search engine is to show the most useful result as possible. So, produce good contents that would live long on the web and also be relevant year after year. If you are not too comfortable writing your own content, you can hire a professional to do the job for you or better still install Google Chrome Extension like Grammarly and Ginger.
- You will spend some money on the site - most likely. You'll spend money purchasing your custom domain name, a reliable web hosting plan, you'll likely spend on paid adverts - trust me, all this investment will pay off later.
- Do not mislead your readers in anyway. Always give them exactly what they want and respect their privacy - do not bombard your site with ads or affiliate links that would hurt the navigation of users through the site. You should always have Email marketing in mind - send out newsletter every week. The sole purpose of sending out emails is to grow your email list.
- You should also be careful when choosing a template for your blog. Your blog should have a clean and mobile friendly design so your visitors won't find it difficult to navigate your blog.
- Be very consistent in what you do - reply to all comments on your blog and try to remove comments that looks spammy. That's about it. Thank you so much for reading through. Kindly comment if you have any question and I’ll be very glad to reply you all. Also share this post on all social media platforms. You can also subscribe to our newsletter so you'll receive all our latest updates and free resources we give to our visitors.
√On-page SEO: Is the practice carried within a website or blog.
On-page seo practices Includes Meta Tag Description, Robots.txt file etc.
√Off-Page SEO:This are the things done off/outside the website or blog. It Includes building of quality backlinks, sharing your contents on social media networks like Facebook and Pinterest, Keywords Research and what have you.
√Technical SEO: This Is when you do your domain name parking, Page speed and lots more.
A blog that Is SEO optimized will drive huge traffic on the long run.
Your contents determines whether your audience will visit your blog again. Try to give your audience exactly what they need else they might not visit your blog again.
Your new blog should always be updated and not scanty.
Keywords are the word phrase people use when they want to search for Information on search engines. Once your blog or website has the words, It would appear on Google search Results. Once your blog Is among, your chances of receiving click through rates are very high plus your traffic will automatically grow.
There are many keywords tool on the Internet, I'll just mention a few: Google Keywords Planner, Ubersuggest, Kwfinder, ahrefs.com and many more. Some of these websites are free to use while some are paid.Domain Selection and Registration
Let's reminisce; way back in 2012, most webmasters believed that keyword reach domain had as strong ranking advantage - today it is clear that they don't. Needless to say, pick up a domain name that would closely match your niche. Your domain name should be easily remembered by everyone and it should have a bit description about the content on the web page They are tons of domain name registrar on the internet perhaps be very careful when choosing a domain name registrar. I was very comfortable with the .com.ng version so I went for it because I wasn't willing to purchase a premium .com - it would definitely attract extra money. Before now, I have experience with .com.ng extension and I also knew there won't be any negative impact on my ranking.Choose a Blogging Platform
Few years ago, I reach out to popular blogger in India via Facebook. He told me that I would never the level of my competitors if I stick to BlogSpot - I’m sorry that just hit me funny. I have seen many successful blogs on Google BlogSpot platform and their doing so immensely. Choosing the right blogging platform might be a very difficult decision to make. Most people believe the best blogging platform to be WordPress - the world’s busiest content management system. When it comes to design and theming, wordpress has a high curated collection of simple and flexible templates with drag and drop feature and their workspace is user-friendly. The first money I ever spent on my blog was for purchasing a theme. Wordpress has a huge collection of SEO plugins that would help you get the most of WordPress and it makes your blogging experience much easier. I have been using BlogSpot for over 4 years now and I have to do all SEO manually and I’m getting positive result.Evergreen content are simply those content that are relevant for a very long period of time. For example, people searching for fitness tips in 2020 would also have the intension of searching for the keyword in 2022 and it would be the same year after year - most likely. So, the idea is somehow simple. Your goal should be about writing post on relevant keywords that would trend for many years. Luckily enough, you can find easy to find easy to rank keyword phrases then write about them. In my opinion you can take the risk of hiring professionals to write the content for your blog if you have a busy schedule.
Organic Traffic
Once you have all this in place; you can begin to publish your content. I'm sure you wouldn't want to publish a post that won't interest your reader? Your content should be unique, relevant, and engaging. The next step to take further is how you can reach your blog traffic to reach the level of your competitors. There is no better way to get traffic than through Organic click through rate - it is preferably the most valuable type of traffic source and it cost nothing for your website to appear on Google. What we should focus on is how to place keywords and we've talked about that in our previous post.Install webmaster tools: Google Analytics
SerpBook is an SEO tool that gives insight and it provides helpful and necessary data about how your blog is ranking and its performance over time. Once you begin to publish contents on your blog, do well to submit your blog on sites like Google, Bing, and Yahoo webmaster tool. Submit your sitemap and install Google Analytics so you can monitor the performance of the blog. Just so you know - you won't get to the first page of Google immediately, you must be consistent in publishing new relevant and unique articles every single week so your chances of ranking would be much higher.It might take a couple of months to get your first unique visit from Google - but it all depends on how consistent you are. My first blog (fansnik.com.ng) was ranking in the 1st and 4th pages of Google. So, it's good you tract your performance more often. Seeing my blog in the first page of Google was a very encouraging signal and that compelled me write more contents.
Free Tools and Lower Bounce Rate
If you want your visitors to always come back for more you should always give your very best at all time. You need to give your visitors more reasons to come back to your blog. Besides the content you put out there, you can offer your visitors free tools and resources, this would make them crave for more and you'll surely see the positive impact over timeMobile Application: Mobile application can help you leverage your blog traffic. You can create a mobile app for your blog and publish it to the Google play store or Apple store. Creating a mobile app would cost you some money but the result is always positive. If you don't know how to develop an app - you can reach out to freelancers on Fiverr.
Newsletter
Sending out emails is a tactic that has been working over the years and this could just be the gate way. ALEX CHRIS from Reliablesoft.net has been using this strategy for a long time - his fan page has close to 100,000 followers. I really do enjoy reading his emails6 tips that can help you drive traffic to a new blog
Just so you know; the little success I achieved over the past few years was not due to ordinary SEO trick. Organic traffic is still the best source of traffic but I also leveraged Nairaland.com - the most popular forum in Nigeria. This website is a replica of Quora. I posted on the forum on a consistent basics and I was able to grow my traffic immensely.Make sure you are always conducting researches so that you'll produce evergreen contents for your readers across the globe.
Final Thoughts:
As a newbie In the blogging world, your aim should be "how to get traffic to your new blog," and not the monetization aspect. That Is a commom blogging mistake which many newbie make.Copy and paste blogging will not take you anywhere, your blog would be penalized by Google on the long run.
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